Using Affiliate Products
Alright, have you decided you’d like to try using affiliate products on your blog? Before you jump into the nearest program you can find, consider the following:
• Think about your blog’s audience. They are, after all, primarily visiting your blog because they like what you have to say. So choose affiliate products or programs that complement your blog’s overall subject matter, niche, and the audience. Think about what products and services are relevant to your audience. For instance, selling subscriptions to monster truck magazines may not necessarily work if you yourself aren’t interested in them and your blog focuses on weight loss.
• Personal recommendations always work best. Part of having affiliate products on your blog is promoting or marketing it as well. This is why having relevant affiliates works best—because anything else will just sound awkward or, worse, hard-sell when you promote it. On the other hand, products you can genuinely recommend or endorse have a higher chance of attracting your readers and establishing your credibility as an affiliate blogger. You want to attract more traffic to your blog, but this also includes making sure they keep coming back. Being open and honest about the products your recommend works in this regard.
• Focus on quality. It’s no secret that everyone wants good quality, and this applies to your affiliates as well. Do you research and look for products that have a good reputation and consistently good reviews.
• Use contextual links to draw readers in. There are several options for displaying affiliate links, but the more successful ones that get the most clicks are when they are set in context. Remember, visitors are hanging out in your blog for what you say and share. If you have an article about kitchen organization and then have a link to some kitchen storage products, readers are more likely to click on it than if it were right on the top of your blog or your sidebar.
• Avoid cluttering your blog. With affiliate programs, that is. It’s akin to your blog becoming one giant advertisement and is far more likely to alienate your current readers than attract new ones. Pick and choose which programs and products that would best serve your audience and blog.
• Be open and honest. This means being transparent that you do use affiliate products on your blog and in some cases, informing your readers that they are clicking on an affiliate link. Don’t fool your readers—most are smart enough to realize it and they’ll stop visiting.
• Track and plan accordingly. Most of the best affiliate programs allow you to track statistics and other data that you can use to plan future posts and/or blog design using your affiliate products. You can see which links generated the most/least responses and make any necessary adjustments.
• Don’t lose focus. Remember, using affiliate products is one way to generate more traffic to your blog, but primarily you should be writing up new and relevant blog posts to draw readers in. Don’t get so focused on inserting as many affiliate links as you can that you stop crafting relevant blog posts.
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One Angry Marketer
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